Paul renner futura biography of william
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Paul Renner: The Art of Typography
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Titans of Type
What I learned from reading Frederic Goudy
Frederic Goudy was the most famous type designer in the world, the designer of over different typefaces, the author of a number of published works, and a public lecturer and teacher. Join me in this conversation as we study the life, work, and influences of Frederic Goudy.
() "Why Designers Can't Think" bygd Michael Bierut
() Goudy's design philosophy
() Titans episodes #1 (Jan Tschichold) and #2 (Paul Renner)
() Goudy's Deepdene typeface
() Goudy's critique of the types of the past
() Call Sign Chaos: Learning to Lead bygd Jim Mattis
() Confessions of an Advertising Man bygd David Ogilvy
() Goudy meets Will Bradley, leading Art Nouveau Illustrator and the highest-paid American commercial artist
() Goudy's first introduction to The Kelmscott Press and ideas of William Morris as well as Charles Ricketts and Charles James Cobden-Sanderson, who all became large sources of inspiration for Goudy's work
() Fred
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Paul Renner: the art of typography
The work and life of this German type and book-designer are, for the first time, presented at length and with full historical documentation. Renner lived through the first half of the twentieth century, and this book is, in effect, a history of typography in Germany in those years. It also speaks to present concerns in design, and especially to the search for a rationality deeper than one of easy rules of style.
Contents
Background
Rejuvenation, –
The beginnings of cultural rejuvenation
The German Werkbund
The German cult of the book
Renner as a Werkbund figure
Renewal, –
Socially-engaged design
The New Typography
Renner confronts modernity
Theories of modern design
Futura and the modern letter in Germany:
The question of ‘gothic versus roman’
Futura
Orthographic reform
Crisis, –3:
The course of the Werkbund
Renner’s engagement in controversy
Arrest
A brief stay in Switzerland
Typography in a dictatorship, –
Gothic script during t